Attention: California In-Home Care Providers

Do you suffer from high employee turnover? Is your staff burning out? Are they dreading the coming Age Wave because of the increasing workload? Are you worried about deportations destroying your workforce?

Are you looking for a solution to employee turnover without added raises and bonuses?

Hello Friend,

I am the Founder and President of Self-Care Discovered and I’m writing to you because I know you serve one of the most vulnerable populations, the elderly and the disabled and I want to help.

I remember when my grandmother was living with Alzheimer’s disease - it was her caregivers that helped her with her daily needs and gave our family some relief. She was able to age in place with great people caring for her.

Although I’m not a caregiver, I saw how difficult the job was. I also know that running a business takes grit and perseverance. I can only imagine what it must be like to deal with extreme employee shortages where you have to turn clients in need away. 

Staff turnover is the biggest non-profitable expense in your business. Turnover costs don’t just include the wages you paid your employee. It includes recruiting costs, interviewing time, background check expenses, the cost of hiring, onboarding and training. The average cost of one employee making $28,800 who leaves costs you $43,200 based on turnover calculators. It also includes soft costs such as lost knowledge of your workflows, decreased employee morale, further turnover, increase in potential for errors, and lost productivity. Your clients are also affected when staff leaves. But it’s not your fault. You’ve invested in their training and tried everything you could to make them stay but it hasn’t worked.

    What if we could minimize your staff turnover?  

One of the most fundamental needs of humans is to be appreciated. 

Your company culture determines how successful you will be. As Peter Drucker, the famous management consultant said, “Culture eats strategy for breakfast.”

What if you could develop a culture of appreciation that helps your employees feel seen, heard and understood? 

A New York Times article discussed the benefits of appreciation, specifically stating that it leads to lower turnover, fewer days missed, and even a reduction in on-the-job accidents.

Studies by Gallup Group, Boston Consulting Group and others have documented the numerous benefits when employees feel valued, including increased productivity, profitability, employee engagement and higher customer service ratings.

The BBC reported that companies and leaders who get it-who understand the value of their everyday workers and pay attention to them - are some of the most successful, not only from a profitability point of view but from the perspective of keeping people and maintaining a positive culture.

Based on Dr. Gary Chapman (author of The 5 Love Languages) and Dr. Paul White’s 5 Languages of Appreciation in the workplace, we have training and services that help you show your employees they are valued.

In under 90-minutes, the Appreciation at Work Training discusses the languages that make employees feel validated. Your employees then take the Motivating By Appreciation Inventory (MBA Inventory) to determine their appreciation language and help you plan the best way to show them you care. 

Appreciation at Work resources continue to demonstrate their practical utility and effectiveness in increasing employees feeling appreciated and creating more positive workplace cultures. 

Appreciation at Work resources are used by NASA, the Mayo Clinics, St. Jude’s Children’s Hospitals, the Salvation Army and many more.

After the video training and the MBA Inventory, if you like you can take it from there on your own and start building your culture of appreciation.

But if you want something more personalized, we offer services that will wow your employees. 

First, we start with our Employee Happiness Survey. This survey helps you get to know more about your employees personally. With this information, we are able to continually update you and provide personalized recommendations you can use throughout the year to appreciate your employees.

This service is personalized to your business with personalized pricing based on your needs. You can dial the service up or down each month as you see fit. This isn’t a subscription model where we ding your credit card each month whether you use it or not.

What You Get:

Appreciation at Work Training (the MBA Inventory is sold separately at appreciationatwork.com) that allows you to learn your employees’ appreciation languages so that you can develop a personalized culture that retains your workforce.

Employee Happiness Survey that allows you to get to know your employees better so that they feel valued.

Updates of special times and moments in your employee’s life so that they have a personalized experience with your agency.

Personalized recommendations for each employee so that you can appreciate them how they want to be appreciated.

As Mary Kay Ash, founder of Mary Kay Cosmetics, asked and answered, “What do people want more than sex and money? Recognition and praise.” 

Your employees will run through brick walls for you when they know you care.

Admittedly, you could do this on your own. You could survey them, keep track of their individual upcoming events and information, and make sure you remember not to miss important moments in your employees’ lives, but honestly, you’re busy - you’ve got a business to run, and your staff has other things on their plate, too.

Or you could turn this over to us. It’s all we do. 

Don’t wait. You can’t afford to lose any more employees, and we do have time constraints. You don’t want to be on the waitlist while continuing to lose valuable employees every day. 

Not sure this is for you? Think it may be too complicated, or your agency is too big or too small? 

We offer a free 30-day trial. Take the training, pay for the MBA Inventory (that’s all you’ll pay for in the first 30 days), have your employees take the Employee Happiness Survey, and let us update you and give personalized recommendations for your agency. If you like it, we can talk about personalized pricing.

What would it feel like to know your employees are motivated, productive and happy and with you for the long haul? Where you could breathe a sigh of relief?

If this is of interest to you and you would like to chat to see if you qualify, we’ve provided the link to our calendar below where you can schedule a call. We look forward to talking to you. It may not be right for you, and that’s okay, but you won’t know until we chat.

https://calendly.com/selfcarediscovered/coffee-chat

Sincerely,

Angela Gordon

Self-Care Discovered

Founder & President

P.S. Some wonder about the name of our company, Self-Care Discovered. It’s a wink and a nod to our clients. We know that running a business is not easy-juggling finances, hiring, training, pleasing customers-the demands can be overwhelming. With our services, we allow you to discover self-care because taking care of your employees allows you to take care of yourself. Let’s have a conversation so we can boost your well-being.